Isnt it advertising??

Advertising. Whenever I hear this word, the question that strikes my mind is "What can be the different forms of advertising?"
I know a person, who is from US, the IT head of an MNC. My brother once met him and in a passing conversation with him he said something that I still ponder and so wonder if that is true!!
He said that he never wears clothes that has a visible brand name or symbol on it! The reason he gave is most astonishing. He said that he pays for the clothes, not for the advertisement of the company!!!
He seemed very, very logical to me. The good attires must be good in quality or appearance but what is the need for it to bear any brand name? Ain't they (the comapnies) very smart in making us their tiny-moving-hoardings for free? Oh.. Not free, in fact WE pay them !
The other story is...
We die to get clothes which has some popular brand's symbol, the choice of size and place of the symbol might vary from person to person, but everybody wants it, I bet. Lord! what a gaudy world!! In order to show off to people we are making fool of ourselves!! I remember an ad comercial by a Spectacles maker. They openly said there that wear their brand only to show off to everyone!!!
Do you guys get the point that man had? At least I do.
So think twice before you put a T-Shirt having three stripes or a swoosh!!
Tiny-moving-hoarding !!!
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I love AAMIR!
Jaane Kyun !!

-Mohsin

we never thot of it reallee...!!!
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muntazir mahdi

Last edited by munmahdi on Fri Jul 31, 2009 10:51 pm; edited 1 time in total

Good point. But I like to flaunt T-Shirts of Organizations I support. Currently have T-Shirts for Google and IEEE(125 years anniversary).
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Don't Make RadoPOD.com A Part Of Your Life, Make Your Life A Part Of RadoPOD.com

Advertising...the way you saw it and henceforth deducted the aforementioned point...is only partly in sync with my line of thinking.
Okay,I agree with your point about being mini-hoardings advertising a swoosh or the stripes.But being entirely on the other side of the spectrum and making a conscious effort to do away with any sort of brand imaging seems not-quite-so-right to me.
First,most of us don't wear brands just because of the imaging factor...we do so because brands more-often-than-not offer us better quality...in fact their brand equity is build on their quality......yes,I agree that thanks to the brand equity(mind you,that has been built strictly on quality!),they are facilitated to charge a premium over others....but that again is a factor of the perception of humans, and has hardly anything to do with advertising.
All that advertising does is to think of factors that appeal to the human psyche and present these factors in the most alluring way possible.
As regarding the spectacles example you mentioned,for me that was nothing but bad advertising....because a regular spectacles consumer knows that the brand(in case of spectacles!) is always mentioned on the inside of the frame and is not visible.....so,the prime factor involved is the quality of the spectacles and not the brand(although the brand again has a positive appeal because of the improved quality!)......so,such a customer who the ad-makers are targetting is not inspired by the ad at all....that fails the motive of the advertisement itself(yaar ye advertisers bhi donations de kar entry kar lete hain industry mein! )!!
Counter-arguments are welcome.....
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I love LALU!
Jaanta hoon kyun!!

-Kashif

Hi Kashif!
Perhaps, you did not understand my point. I dint say anything against the advertisement business, nor the brand equity. I completely understand the necessity of a brand name in marketing. My points were:

1. Showing off the brand name/symbol on our attires (etc), somehow, leads to advertising for the company for free. Its an added advantage for the company. They entice the people to flaunt, not just flaunt about the quality, material etc but also the brands. Like, when U see a person wearing a cap, 90% of the times, it will be having the name/symbol of the company. Is that necessary for a good quality cap to bear the manufacturer's name? No, of course. But the companies, (in fact wolves who deals with the marketing of the company) have succeeded in creating a world that is so stupid that he doesn't even know that he is actually a mini-hoarding! And that's what that old fellow meant and I totally agree with him.

Secondly, I agree that a good brand is associated with good quality. And advertising the brand is no sin but don't let them make us their hoardings
regarding
I didn't want to reveal the name of the brand but reading your those words, I am smiling and can't resist to put this ad commercial.
Before playing it. Can U tell me the Best Lens Maker in the world?
Heard about Carl Zeiss
Enjoy the ad.


_________________
I love AAMIR!
Jaane Kyun !!

-Mohsin

Again I guess you were not able to understand my point as well!
1) Tell me,if you are doing something keeping your good in mind, and that good for you ends up affecting someone else in a good way,what's the harm in that.So,if we are using a brand for its sheer quality,and in the way,we end up advertising the brand,what's the harm..that's my point!I would think of that a brand-consumer relationship rather than a brand-accusing philosophy you seem to have formed!
2)Again,I guess we were on different frequencies.....I was talking of spectacles in the way I was,because as a part of the marketing course,we came to know that it is among the few consumer-goods industries where the brand isn't visible!And all the while,you were meaning spectacles lenses which make advertising a different preposition altogether.So,you see,we were navigating in different regions and acting in the not-so-cordial-way way we were!
_________________
I love LALU!
Jaanta hoon kyun!!

-Kashif

Hello everyone.
What I personally feel is that the price of any brand is not fully recovered until the people around you notice the brand!!!
Besides, authentic branded clothes depict only a very small sign or none at all(except on the inside) and I think that this much advertisement for the brand does no harm to anyone.


I love *&^%^$%!
Jaane tu ya jaane na!!

SAQUIB

@ Saquib
How dare you??? You posted from my account !! By the way who is *&^%$!
@ Kashif
I had been trying to reply for long but due to some reasons, couldn't do it. Better late than never.
Kashif, I think you are taking taking it too personally. I know you can not accept the process we are discussing as a bad practice, because you are learning to do the same. But you need not worry we woudn't be forwarding this post to your Director.
Just kidding yaar... Relax

Actually, we are talking about two different things.
I am not at all accusing the brands, I can not. I too am fan of some brands and am very comfortable with the concept of brand equity.
What you say, I completely agree with it. Like there is no harm if the company is getting the benefit, as long as the consumer is also enjoying. Fine with that.
In fact what saquib has mentioned that most of the good brands in fact dont have the symbol, its just the quality. Thats the true spirit. But I am against the culture which has been created by some of the brands. Like making the consumers exceedingly ostentatious, to such a level that quality comes second to swanking. As can be seen in the ad commercial I have linked.
I think, now you I am able to create resonance, can U hear the overtone?

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I love AAMIR!
Jaane Kyun !!

-Mohsin