Adobe Media Player
Tuesday, April 17, 2007 (07:59:38)

Posted by Phoenix

The Adobe® Media Player™. This desktop application expands Adobe’s Internet video solutions, adding to an emerging ecosystem that enables new ways to distribute and monetize media, while helping viewers discover and view high-quality content both online and offline. A preview of the new player will be shown during NAB, April 16 - 19 (Booth SL 3220).

Delivered as a lightweight download, Adobe Media Player delivers innovation for both viewers and content owners. For viewers, the "Media Player" enables higher quality Flash format playback, the ability to download and view videos offline, ways to discover interesting new shows, full screen playback, one-click viewer ratings, and a powerful Favorites feature that automatically downloads new episodes of favorite TV shows or video podcasts. The player is cross-platform, based on open standards - including RSS and SMIL - and brings viewers the highly desired ability to play the Web’s most popular video format outside of their browser.

For content publishers, Adobe Media Player enables better ways to deliver, monetize, brand, track and protect video content. It provides an array of video delivery options for high-quality online and offline playback, including on-demand streaming, live streaming, progressive download, and protected download-and-play. The Adobe Media Player enables a wider selection of monetization and branding options including viewer-centric dynamic advertising and the ability to customize the look and feel of the player on the fly to match the brand or theme of the currently playing content.

Via